Expedition Easthampton is River Valley Co-op’s marketing campaign for their new location in Easthampton, MA. The goal of this campaign was to inform the public and their customers of the progress with the member loans. In order to guarantee success of the construction of the second store a certain amount of money from member loans…
Bowflex Barbie Business Card Graphic Design Project
River Valley Co-op started to charge 10¢ per bag in response to the single-use plastic bag ban as an effort to join forces in reducing waste. Verbiage, posters and other graphics were made to remind customers to bring their reusable bag.
Part of the National Co+op Grocers Association there is a kids program designed to get children excited about food. About 9 months ago I was tasked with creating an activity book. The book was designed to have 36 pages, with 3 being recipes for kids. Additionally, there was a sticker page featuring graphics/icons from the…
They currently tend 90 varieties of perennial fruit in the form of raspberries, blueberries, blackberries, peaches, plums, cherries, pears and apples. Their apples are set up for Pick-Your-Own harvesting and they sell them at our farmstand here and at several farmer’s markets. Art In the Orchard is a walking sculpture trail which winds through our…
They currently tend 90 varieties of perennial fruit in the form of raspberries, blueberries, blackberries, peaches, plums, cherries, pears and apples. Their apples are set up for Pick-Your-Own harvesting and they sell them at our farmstand here and at several farmer’s markets. Art In the Orchard is a walking sculpture trail which winds through our…
They currently tend 90 varieties of perennial fruit in the form of raspberries, blueberries, blackberries, peaches, plums, cherries, pears and apples. Their apples are set up for Pick-Your-Own harvesting and they sell them at our farmstand here and at several farmer’s markets. Art In the Orchard is a walking sculpture trail which winds through our…
Every year River Valley Co-op hosts a variety of events that help connect the business to the local community and shows it’s support. Usually around the summer solstice they host a Strawberry Ice Cream Social where the proceeds go towards a local nonprofit.
Jon Steinman Book Tour: Grocery Story: The promise of food co-ops in the age of grocery giants In-Store Meet the Author, 11am – 5pm …
A cooperative is often founded and built on a membership/ownership basis in which owners are provided with incentives to continue to help support the business. As a result the business is an interesting blend of Organizational and Point of Sale systems in which it operates and markets itself. Part of their advertising practices involve an…
