

After a brief appointment at Integrity Development and Construction as a marketing coordinator here is a content campaign for locally sourced building materials in the Pioneer Valley. Working off a showroom list they include in their prospective client portfolios I created a campaign showcasing the local businesses they work with. Initially aimed at small business Saturday in November but promoted throughout the year.
I made a logo to apply on campaign materials, postcards for new clients, social media posts and an ad video.
Video for ad campaigns
See it live here: shorturl.at/hyMQY
They currently tend 90 varieties of perennial fruit in the form of raspberries, blueberries, blackberries, peaches, plums, cherries, pears and apples. Their apples are set up for Pick-Your-Own harvesting and they sell them at our farmstand here and at several farmer’s markets. Art In the Orchard is a walking sculpture trail which winds through our productive fruit gardens. The self-guided trail is about a half-mile long. A walk through the labyrinth adds about a quarter mile. This year’s exhibition is the fourth biennial which features all new works by sculptors as selected by their credentialed jury.
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The employee newsletter historically was a communication tool at River Valley Co-op that was deployed by the HR department. After several years of one way of formatting, a need to change it’s design was requested and the following is the result. The cover page changes depending on the sales flyer promotions and different sections are corresponding to the brands colors. The dark green color has the articles written by each department and typically a category with the light and dark purple colors are for the staff shout outs. This design was disbanded when an internal communications system was deployed as a response to the store’s expansion and COVID-19.
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Expedition Easthampton is River Valley Co-op’s marketing campaign for their new location in Easthampton, MA. The goal of this campaign was to inform the public and their customers of the progress with the member loans. In order to guarantee success of the construction of the second store a certain amount of money from member loans from the co-op was required. My contribution to this project was to design a look for the printed materials utilizing the cartoon style of River Valley Co-op and the chosen elements (paddle, compass, mountains, etc.). This resulted in a colorful but informative and playful design that is appealing for all ages.
Graphic Printing MA is a print shop located in West Springfield, MA. This opportunity to design the brand came through my experience working at a regional print shop in Enfield, CT. The print shop had bought Graphic Printing MA and wanted a brand to reflect the nature of their customers.
Their business grew and established a strong reputation by providing traditional offset-printed materials. They have continued this tradition of printing while also embracing the latest digital technology.
Using both offset and digital printing – and understanding how they differ -means that we can meet the entire rang of your printing needs.
At Graphic Printing, they provide printing and finishing services to make your life simpler. Their graphic design team will look at your goals, specifications, and budget to create the right printed piece for you. They will ensure that all printed materials meet your existing brand identity. When your job leaves the press, we can add finishing touches in our complete binder department. We even delver mailings directly to the post office.
Graphic Printing MA is a print shop located in West Springfield, MA. This opportunity to design the brand came through my experience working at a regional print shop in Enfield, CT. The print shop had bought Graphic Printing MA and wanted a brand to reflect the nature of their customers.
Their business grew and established a strong reputation by providing traditional offset-printed materials. They have continued this tradition of printing while also embracing the latest digital technology.
Using both offset and digital printing – and understanding how they differ -means that we can meet the entire rang of your printing needs.
At Graphic Printing, they provide printing and finishing services to make your life simpler. Their graphic design team will look at your goals, specifications, and budget to create the right printed piece for you. They will ensure that all printed materials meet your existing brand identity. When your job leaves the press, we can add finishing touches in our complete binder department. We even delver mailings directly to the post office.
Simple and beautiful hand thrown functional stoneware pottery made by Kathryn Kothe Roszko in western mass where she also loves to ride her bike! A welcoming gallery and studio to inspire, create, collaborate, and find community.
At Hafta Havit, they offer a large selection of Unique Art, Home Decor, Antiques, Women’s Accessories and wonderful Gift Items for all occasions that will warm your heart and touch your soul! They are consistently updating, growing and changing our inventory to keep their products fresh and exciting for all of their customers.