Category Archives: Graphic Design

Graphic Design

Art in the Orchard, Brochure Design, Freelancing, Graphic Design, Multimedia

Graphic Design: AiO ’23 Sculpture Program

For the 7th Biennial Sculpture Exhibition of Art in the Orchard, I got the opportunity to redesign aspects of their iconic program booklet. The biggest change in this version of the program is the sculpture pages which features ‘life size’ images of the sculptures in a full bleed grid format as well as some text grouping and overall design choices. I also took the image that ended up being the front cover of Pamela Mastuda-Dunn’s “Passages” sculpture featuring a fabric blossom adhered onto a natural wooden branch.

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Freelancing, Graphic Design, Lesa Lessard Pearson, Multimedia

Graphic Design: Lesa Lessard Pearson Campaign Graphics

After working with Lesa on a program book for the psychology conference she asked me to do a palm card and social graphic for her town office campaign for select board in Belchertown.

Graphic Design: Program Schedule Booklet and Program Book

Connected via a local Facebook group I was chosen to do a graphic design project for a psychology conference taking place in San Diego, CA April 27-30th. The pr
Graphic Design, Multimedia, Print Design, Printing Portfolio

Graphic Design: Program Schedule Booklet and Program Book

Connected via a local Facebook group I was chosen to do a graphic design project for a psychology conference taking place in San Diego, CA April 27-30th. The project consisted of two pieces in booklet formats; one a booklet that is 34 pages and a longer version that is 266 pages that includes all the abstracts that were accepted into the conference.

Program Book

[pdf id=’52614′]

Program Schedule

[pdf id=’52618′]

Graphic Design, Multimedia, Nonprofit Work, Social Media, Stories/Reels, The Licursi Group

Social Media: The Joe Burrow Foundation

Results/Reach/Engagement

Benchmarking

MetricCurrent PostBenchmark Range for Similar Posts
Views4,2002,000 – 10,000
Comments385 – 20
Engagement Rate570 likes1% – 3%
  • Likes and Views:
    • The post has received 4,200 views.
  • Comments:
    • User angelacandy41 commented: “Can’t locate the link and would like to buy apparal”.
    • User marylouengland commented: “Need the link, please!”.
  • Post Content:
    • The post is by @burrowfoundation.
    • The foundation announced a partnership with @whereimfrom for a city-inspired apparel competition, featuring Cincinnati-inspired and Baton Rouge-inspired apparel options.
    • Proceeds from the sales between now and Dec. 10 (Joe’s birthday) will benefit the foundation.
    • The hashtags used are #Bengals, #LSU, and #GivingTuesday.

Analysis:

  • Engagement: The post has a significant number of views (4,200), indicating good visibility.
  • Audience Interaction: The comments show that users are interested in purchasing the apparel but are having difficulty locating the purchase link.
  • Call to Action: The post effectively communicates the purpose of the sales and the beneficiaries, but the missing link in the post or story is a barrier to conversion.