I am be happy to help you with this process. To start, I suggest creating a comprehensive marketing plan that considers the target audience, budget, and objectives. Additionally, leveraging social media, advertising, and influencer marketing could be effective strategies to promote the new running shoe. Finally, measure the success of your efforts by tracking sales, engagement, and feedback from customers. We hope this information helps you create an effective marketing plan for your new running shoe! These tips aren’t exclusive to a new running shoe, some may apply to any consumer product.

• Create a social media campaign that showcases the features and benefits of the new running shoe. Showcase the shoe in action in different settings to highlight its versatility. 
• Leverage influencers in the running industry to create content that showcases the shoe and its features. 
• Create a referral program that encourages customers to share the product with their friends. 
• Create a loyalty program that rewards customers for continuing to purchase the product. 
• Share product reviews from satisfied customers on the company’s website and social media platforms. 
• Develop a video series that highlights the features and benefits of the shoe and how it can improve running performance. 
• Sponsor running events and offer discounts to participants who trial the shoe. 
• Create a demo day at local running stores to allow customers to try the shoe before purchasing. 
• Launch a contest on social media that rewards customers for sharing the product and using a specific hashtag. 
• Reach out to running media outlets to showcase the shoe and its features.

In conclusion, a successful marketing strategy for a new running shoe should include a combination of creative advertising, clever social media outreach, informative content, and friendly customer service. Each element should also be tailored to the target audience to ensure the best possible response from potential customers. By investing in these areas, you can create an effective marketing campaign that will help your new running shoe stand out from the competition.