You never know when inspiration may hit. It could be at the dentist (like Yaron Schoen) or simply taking a break from life and playing video games on your ipod. A friend of mine earlier this week asked for ideas on how to make all their weekly meals in one day. I then referred to them to the meals in a jar concept. I had been inspired by the allure of potions for awhile now and I kept wondering how to incorporate this allure into my design work. While playing “pocket potions” on my ipod it hit me! Cooking has often been associated with the concept of “Alchemy” (taking one thing and transmuting it into another thing). I thought about how potions are kept in bottles and meals are now kept in jars/bottles, why not combine the two! SO that’s what I came up with, meals-in-a-jar/bottle with the aesthetic appeal to a potion bottle. So now off to think of a name, and logo.

I must also be feeling better, or at least relaxing better. I haven’t had an idea this “big” since I graduated from college. I’ve just been feeling so rotten lately I guess my mental state was too foggy to relax enough to get ideas flowing.

first potion bottle from TheStrokeofMidnight via etsy